Privacy Policy

Last updated: April, 21 2026

A Plain-Language Summary (Read This First)

Before the legal version, here's what you actually need to know:

  • I collect your email address when you subscribe to the Sunday Reset newsletter, and your name if you choose to give it.

  • I use it to send you the newsletter. That's the whole job.

  • I don't sell your data, rent it, trade it, or hand it to anyone except the small number of services that make this site run (Substack, Squarespace, Google, and Stripe if you buy something from the shop).

  • You can unsubscribe any time, and I'll delete your details if you ask me to.

  • If you have any privacy-related question or request, email hello@everydayanchors.com and I'll handle it personally, usually within a few days.

What follows is the longer, more thorough version — required by law, but written so an actual human can read it. Pour a coffee. Or skip to the part that applies to you using the section headers.

1. Who I Am

This website, everydayanchors.com (the "Site"), is owned and operated by Jens Koester ("I," "me," or "my"), a sole operator based in Toronto, Canada. Everyday Anchors is a personal publication and creator-run community — there is no larger company behind it. If you have questions about this policy, you can reach me directly at hello@everydayanchors.com.

For CASL, GDPR, and any other laws that require a postal address:

Jens Koester
Everyday Anchors
Jens Koester Consulting
Venture X North York​
5255 Yonge St Unit 201
Toronto
ON
M2N 6P4
Canada

2. What This Policy Covers

This policy explains what personal information I collect, why I collect it, how I use it, who I share it with, and what your rights are. It applies to everyone who visits the Site, subscribes to the newsletter, leaves a comment, contacts me, or buys something from the shop — regardless of which country you live in.

If you're in Europe (covered by GDPR) or California (covered by CCPA/CPRA), you have some additional rights, which I've listed in Section 9. These apply automatically — you don't have to ask.

3. What Information I Collect

I collect as little as possible. Specifically:

Information you give me directly:

  • Your email address when you subscribe to the Sunday Reset newsletter.

  • Your name, if you choose to enter it on a form (this is always optional).

  • The content of any message you send me through the contact form or by email.

  • Your comments on Journal posts, if commenting is enabled.

  • Payment information if you buy a digital product — though this is handled entirely by my payment processor (Stripe or Substack's payments), and I never see or store your card details.

Information collected automatically when you visit the Site:

  • Basic analytics data — pages visited, roughly how long you stayed, your approximate location (country or region, not street address), the type of device and browser you're using.

  • Aggregate search performance data via Google Search Console — which pages on this Site appear in Google Search results, which search queries lead to the Site, and how often. This data is collected by Google from its search engine users, not from you directly, and I only see it in aggregated form.

  • Cookies and similar tracking technologies — small files stored on your device that help the Site work properly and help me understand what content is useful. Details in Section 7.

Information from third parties:

  • If you subscribe through Substack, Substack shares your email and subscription status with me. If you follow a link from Instagram or another platform, I may see which platform you came from (but not your profile or identity).

I do not collect sensitive information — no health data, no financial records beyond what's needed to process a purchase, no government identifiers.

4. Why I Collect It

I collect and use your information for these specific reasons:

To send you the newsletter. If you subscribe, I use your email to send the Sunday Reset and occasional related messages. The lawful basis is your express consent, which you give when you subscribe. You can withdraw that consent any time by unsubscribing.

To respond to you. If you email me or use the contact form, I'll use that information to reply and, if relevant, keep it on file in case we exchange further messages.

To understand what's working. Site analytics help me see which posts are useful and which aren't, so I can write better ones. The lawful basis here is legitimate interest — I'm trying to improve the Site without collecting any more than necessary.

To sell and deliver digital products (once the shop is live). If you buy something, I use your information to process the sale, deliver the product, keep tax records, and respond to any questions about your order. The lawful basis is the contract between us (you paid for a thing; I'm delivering the thing).

To comply with the law. Some things I'm legally required to keep — tax records, for instance, which Canada requires me to hold for six years.

I do not use your information for automated decision-making, profiling, or anything resembling AI-driven customer prediction. If that ever changes (which I can't imagine at this stage), I'll update this policy and tell you.

5. Who I Share It With

I don't sell your data. I don't rent it. I don't trade it. I share it only with the small number of service providers that make this site function:

  • Substack Runs the newsletter, and can see your email, name (if given), subscription activity.

  • Squarespace Hosts the website and can see whatever you enter on Site forms, basic visitor analytics.

  • Google Analytics (if enabled) Tells me which pages are read, and gives me anonymized, aggregated site-usage data.

  • Google Search Console Reports how the Site performs in Google Search results and gives we aggregated, anonymized data about search queries, clicks, and impressions, not individual visitor data.

  • Stripe (once shop is live, or Substack Payments) Processes purchases and can see payment and billing information, not visible to me beyond the fact of purchase.

  • Printful (once physical merch is live) Prints and ships products, and can see your name and shipping address for that order only.

  • Claude (Anthropic) Helps me draft and plan content and can see content I'm working on, not your personal information.

Each of these services has its own privacy policy, and each is contractually required to handle your information responsibly. I'd encourage you to review them if you want the full picture:

I may also share your information if I'm legally required to — for example, in response to a valid court order — but this has never happened and I don't anticipate it.

6. Where Your Information Is Stored

Everyday Anchors is operated from Canada. Some of the services listed above (notably Substack, Squarespace, Google, Stripe, and Anthropic) are based in the United States, which means your information may be stored or processed on servers outside your country of residence.

This is unavoidable for a modern website. I've chosen reputable providers who comply with international data-protection standards (including GDPR Standard Contractual Clauses for EU residents). If you're in Europe and want more detail on the safeguards in place, email me.

7. Cookies and Tracking

A cookie is a small file that a website stores on your device. The Site uses a few:

Essential cookies — needed for the Site to work (remembering you've accepted the cookie banner, keeping you logged in if you have an account). These can't be turned off.

Analytics cookies — used by Squarespace and Google Analytics to understand which content is useful. These are anonymized and aggregated. You can turn them off.

Third-party cookies — if you interact with embedded content (a Substack signup form, a YouTube video, an Instagram post), those platforms may drop their own cookies. I don't control what they do with those, which is why linking out to their policies above matters.

Your choices:

  • When you first visit the Site, a cookie banner will ask your preferences. You can accept all, reject non-essential, or customize.

  • You can change your cookie preferences at any time.

  • You can also block or delete cookies through your browser settings. All major browsers let you do this.

8. How Long I Keep Your Information

Only as long as is useful or required:

  • Newsletter subscribers: Your email stays in the subscriber list until you unsubscribe or ask me to delete it.

  • Contact form messages: Kept for up to two years, in case our conversation continues.

  • Purchase records: Kept for six years, as required by Canadian tax law.

  • Analytics data: Kept for up to 26 months by Google, then auto-deleted.

If you unsubscribe and also ask me to delete your information entirely, I'll do so within 30 days, except for anything I'm legally required to retain (like tax records for past purchases).

9. Your Rights

Regardless of where you live, you have the right to:

  • Know what I have. Email me and I'll tell you what information I hold about you.

  • Correct it. If something's wrong, tell me and I'll fix it.

  • Delete it. Ask me to delete your information and I will, subject to the legal exceptions above.

  • Unsubscribe. Every newsletter has a one-click unsubscribe link. Use it any time.

  • Withdraw consent. You can withdraw consent for anything at any time, and it takes effect immediately.

  • Complain. If you think I've mishandled your data, you can complain to the privacy regulator where you live. In Canada, that's the Office of the Privacy Commissioner of Canada. In Europe, your national data protection authority. In California, the California Privacy Protection Agency.

If you're in the European Economic Area, the UK, or Switzerland (GDPR): You additionally have the right to data portability (receive your information in a standard format), to restrict processing, and to object to processing based on legitimate interest. To exercise any of these, email me at hello@everydayanchors.com.

If you're in California (CCPA/CPRA): You additionally have the right to know what categories of information have been collected and disclosed in the past 12 months, the right to opt out of any "sale" or "sharing" of personal information (I don't do either — but the right exists), and the right not to be discriminated against for exercising these rights.

To exercise any of these rights, email me at hello@everydayanchors.com. I'll respond within 30 days, usually much sooner. I don't require you to verify your identity through elaborate means — if you're emailing from the address I have on file, that's enough.

10. Children's Privacy

Everyday Anchors is intended for adults. The content, tone, and subjects (coaching, balanced living, food, work stress) are written for people 25 and up. I don't knowingly collect information from anyone under 16. If you believe a child has subscribed or contacted me, email me and I'll delete their information immediately.

11. Security

I take reasonable steps to protect your information. The services I use (Substack, Squarespace, Stripe) employ industry-standard encryption, secure servers, and access controls. My own accounts are protected by strong passwords and two-factor authentication.

That said — no system is perfectly secure. If a data breach affecting your information ever occurred, I'd notify you and the relevant regulators promptly, as required by Canadian and European law.

12. Changes to This Policy

Privacy laws change. Tools change. My setup will evolve over time. When I update this policy:

  • I'll update the "Last updated" date at the top of this page.

  • For significant changes — especially any that affect how I use your information — I'll tell subscribers about it in the Sunday Reset newsletter before the change takes effect.

13. Contact

One human handles everything here. That human is me.

  • Email: hello@everydayanchors.com

  • Mail: Jens Koester, Everyday Anchors, Jens Koester Consulting, Venture X North York​, 5255 Yonge St Unit 201, Toronto, ON, M2N 6P4, Canada

For the fastest response, email is best. I read everything, usually within a few days. See the Contact page for details.